| Top News - WebProNews Citysearch Has New Way for Local Businesses to Advertise Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. It's called CityGrid. Today, the company announced an online advertising solution called CityGrid Complete, as an extension of that. CityGrid Complete was built around an investment from Citysearch in OrangeSoda. CitySearch tells WebProNews that with the investment, they will offer local advertisers: - Access to a pay-for-performance advertising platform and campaign management tools - Scalable search engine optimization solution on the Web, including targeted keyword optimization, and reporting (ranking, conversation tracking and trending) - Local listings optimization, including business profile optimization and phone call tracking and reporting - Wider distribution across CityGrid "Whether it's driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Citysearch CEO Jay Herratti. "By combining the distribution power of CityGrid with OrangeSoda's platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts." "Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate," said Jay Bean, CEO of OrangeSoda. "For over 15 years, Citysearch has helped small businesses gain exposure on other websites, and now they want to help small businesses gain better exposure through organic search results. By bundling our expertise and tool set with CityGrid, we are offering small businesses a revolutionary local online advertising package that no other company offers." OraneSoda has provided SEO services to brands like International Truck, Remax, and Jiffy Lube. U.S. Online Retail Set For Double-Digit Growth Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research. U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014. Sucharita Mulpuru "Much of the overall retail sector's growth in both the US and the EU over the next five years will come from the Internet," said Forrester Research Vice President and Principal Analyst Sucharita Mulpuru. "To maximize that growth, eBusiness professionals will have to help enable a multichannel strategy that responds to consumers' increased desire to hop between the offline and online worlds and their increasing mobile and social behaviors. The retail innovators over the next five years will demonstrate customer enablement across all touchpoints, not just via a PC-based Web browser." Despite consumers' increasing use of the Internet to research products before purchasing, most retailers fall short on offering a consistent cross-channel experience. According to Forrester's data, while 82 percent of U.S. online consumers are satisfied with buying experiences that began and ended in a store, satisfaction drops to 61 percent for consumers who began their research online and purchased in a store. Highlights from the report include: *In the US, Web shopping will account for 8 percent of total retail sales by 2014. *Three product categories dominate online retail: apparel, footwear, and accessories; consumer electronics; and consumer hardware, software, and peripherals. Together, those categories represent more than 40 percent of total online retail sales in the US. *By 2014, 53 percent of total retail sales in the US will be influenced by eCommerce as consumers increasingly use the Internet to research products before purchasing. Marketing Should Be About "And" Rather Than "Or" You'll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it's important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well. WebProNews had a conversation with Google's Avinash Kaushik and former Googler Vanessa Fox just after the State of the Search Union keynote at SMX West last week, and talked about this very principle. Kaushik put it well in that marketers who think of their strategies in terms of "and" will win, and those who think in terms of "or" will lose. In other words, your apt to find greater success in combining strategies than focusing too heavily on one. Increase Search Engine Traffic |
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